Korean travel companies are gearing up for the 2023 ITB Berlin (Internationale Tourismus Börse), one of the world's largest tourism exhibitions, which attracts approximately 10,000 companies from over 180 countries across six continents. The Korea Tourism Organization is planning to showcase high-quality K-Culture at the event, with 24 companies, including local travel agencies, local government, and RTO, participating in promoting traditional Korean culture (such as hanbok, Korean food, and hanok) as well as pop culture (such as K-Pop and K-Drama).
The Korea Tourism Promotional Hall, which will be situated in the Asia Section Hall at 242 square meters in size, will be designed with lines and colors of hanbok with the motif of “traditional Korean patterns,” emphasizing the Visit Korea Year 2023-2024. The promotional hall will feature an interactive screen zone, traditional culture experience event zone, Korea tourism sales promotion zone, and more.
In promoting "Visit Korea Year 2023-2024," the booth will highlight various K-Culture tourism contents, such as 100 K-Culture events and 2030 Busan Expo related culture, arts, sports, games, architecture, and more. Visitors will be able to participate in traditional Korean activities like a tea ceremony, hanbok wearing experience, and Korean calligraphy. A motion-sensor VR interactive game featuring a Korean version of "Green Light, Red Light," made popular from the hit series "Squid Game" (2021), will also be available.
Moreover, a large screen in the booth will be playing promotional videos, including "Feel the Rhythm of Korea" as well as K-Drama and reality show filming location tours. With a focus on spreading K-Culture to a wider audience, the Korea Tourism Promotional Hall will be a fantastic opportunity for event-goers to experience the vibrant and diverse culture of Korea.
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